![]() Sans Serif is often used in headlines or logos where legibility is the primary goal. Sans Serif – These fonts are free of the little tails of serif typefaces.Serif – These fonts are designed with little tails or flourishes that help to connect letters. ![]() The most commonly used typefaces include: Most companies use two or three typefaces to create a brand identity. There are hundreds of typefaces to choose from. ![]()
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